Mobile phone technology has only added to eBay’s success and nowadays, 40% of sales come through the app. Fashion has proven to be one of the most successful industries for online businesses, making up roughly one fifth of this total (around 4.5 million shoppers search the eBay fashion category monthly too). So, what about the buying perspective? Well, there are around four million choosing eBay to sell their products online every month, with around 190,000 UK business included in this. According to Experian Hitwise, eBay accounts for roughly 15% of all online transactions. There are millions upon millions of accounts registered on eBay, with 17 million unique visits a month from the UK. EBay is the world’s most popular website for buying and selling goods, from both private and business accounts.